Case study
Biggapon360: local discovery and bookings
A discovery experience that helps local businesses promote services and lets customers find, compare, and book with less friction.
Challenge
Discovery products fail when listings are stale, unstructured, or slow. SEO and performance must work together so businesses actually get demand.
At a glance
- Industry
- Local commerce
- Services
- Web development, UI/UX design, Technical SEO
Solution
We implemented structured content patterns, clean internal linking, and performance budgets for media-heavy listings. Admin workflows made updates easier for business owners.
Technologies
Technologies and patterns involved
- Next.js
- TypeScript
- Search indexing patterns
Results
- More scannable listing pages with consistent metadata and entity-rich copy patterns.
- Better performance discipline for listing grids and images.
- Improved maintainability with typed content modules and reusable sections.
FAQ
Case study FAQs
›How do you prevent duplicate listings?
Normalization rules, dedupe workflows in admin tools, and canonical strategies for near-duplicate pages, implemented to match your operational reality.
Explore
Explore related capabilities
Web Development
High-performance marketing sites, dashboards, and web apps with accessible UI, strong SEO foundations, and maintainable code.
SaaS Development
Design, build, and evolve multi-tenant SaaS products with clear architecture, billing-ready foundations, and production-grade operations.
Technical SEO checklist for modern web apps (2026)
Canonicals, sitemaps, structured data, internal linking, and CWV signals, what still matters for Google and AI-driven retrieval.
Mobile App Development
Cross-platform and native-aligned mobile engineering with pragmatic release workflows, offline-aware UX, and secure APIs.
UI/UX Design
Research-informed UX, interface systems, and content design that improve conversion, comprehension, and accessibility.
AI Development
Practical AI features: assistants, retrieval workflows, evaluation, and guardrails integrated into your product, not demos.
Next step
Growing a marketplace or directory?
We can help with SEO architecture, listing quality workflows, and scalable route patterns.