Crawlability and indexation
Robots.txt should declare sitemap locations. Avoid accidental noindex on production. Prefer clean status codes and stable canonical URLs for parameterized routes.
Structured data with discipline
Use JSON-LD for Organization, WebSite, Article, FAQPage, and BreadcrumbList where truthful. Schema should match visible content, avoid misleading rich-result bait.
Core Web Vitals are relevance signals
Optimize LCP with image discipline and prioritized hero rendering. Reduce CLS by reserving space for media and fonts. Improve INP by shrinking client JS and deferring non-critical work.
AI search and semantic retrieval
Write with clear headings, explicit entities, and concise summaries. FAQ sections help both humans and systems extract trustworthy answers, specially when tied to factual policies and product boundaries.